Multipart Newsletter Topics, Part 2 of 3

When sending multipart newsletters, and posting them on your web site, always remind readers of the individual issue's context.

On the front and back pages, remind readers that they're receiving one of a series of newsletters addressing a major topic. Whenever possible, remind visitors of the contents of the previous newsletter, and build anticipation for the next issue to appear.

These context messages can be placed both on the newsletter itself, as well as the covering letter announcing the newsletter's availability as a web site download or e-mail attachment.