E-mail Age Requires Fast Fulfillment of Promises

Three weeks ago I attended a day-long coaching event in Cambridge, MA.

One of the speakers offered attendees a set of his presentation visuals, which contained a lot of detailed information. All you had to do was offer your business card.

I did. And I waited.

Today--three weeks later--I received an e-mail attachment containing the PDF of his presentation visuals....along with a promotion for an upcoming event the presenter was hosting.

The numbers are still instructive, but delay has considerably eroded my enthusiasm.

Guerrilla Marketers recognize the importance of the fast fulfillment of promises in the age of instantaneous e-mail.