Watch the bells & whistles

If you're programming a web site or offering information on the Net in other ways, make sure your method of presentation is accessible to your target audience. You may think an audio greeting adds pizzazz to your web site, for example, but if most of the people likely to visit your site don't have an audio player, that greeting will just be a frustrating barrier for them. It's fine to add excitement through new Net technologies, but making use of the new technologies shouldn't require any extra work from your customers or prospects.