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Guerrilla Marketing Tips

Tip for June 21, 2008

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Guerrillas treat all objections as legitimate concerns. They love objections because they help the guerrilla to see real needs underneath the superficial ones we all talk about. "Well, I'd like pay a lot less, maybe get some discount or other." This is very superficial. "Tell me more about that...," begins the guerrilla. Now you begins probing for the specific underlying worries and fears.

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