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Tip for June 28, 2008

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Way of Guerrilla # 3: Guerrillas are not in a hurry

Guerrilla Marketers recognize that unnecessary speed frequently undermine even the best-conceived strategies. Accordingly, Guerrillas plan intelligently, to eliminate most emergencies that call for moving fast. Patience is their ally. Haste makes waste and sacrifices quality.

Adapted from: The Way of the Guerrilla, 1997.

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