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Tip for June 29, 2004

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Effective Headlines and Titles, Part 2
Here's the second of ten tips to help Guerrilla Marketers write more effective headlines and titles.

Use the IMPERATIVE VOICE. Begin the sentence with a verb, like the previous sentence. The "you" is implied. This adds action to your headlines and titles. For example:

"Increase your profits..."
"Save on supply costs..."
"Regain lost business"
"Learn how to..."

Remember: iuf your headlines aren't read, your body copy won't be read!

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