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Tip for August 18, 2004

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Sales Incentive # 18: Customization

There are several ways you can customize a product or service.

When selling books or event attendance, you can include workbooks or sessions appropriate for vertical markets, i.e., accountants, educators, retirees.

When selling products, you can include--for a limited time--templates, connecting cables, or software required for use with specific hardware and locations.

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