More proof that education sells, Part 1 of 2

Today, my copy of a catalogue from Freestyle Photographic Supplies arrived, hard-to-find specialty items and supplies for professional photographers.

The front cover contained a list of the firm's Board of Advisors plus topics they had written for the catalog. The table of contents listed the article title plus the page of the catalog where the article was to be found.

These short articles converted a "selling" publication--which might have a short shelf-life--into a "reference" publication which I am likely to keep until the next issue appears.