More proof that education sells, Part 2 of 2

There's more to the short articles in the Freestyle Photographic Supplies than just their educational value. Several of the articles mentioned that longer, more detailed, versions of the articles could be found on the individual photographer's web sites.

This is an excellent example of what Jay calls Fusion Marketing at work. The publication gets valuable editorial content for free, and the photographers drive qualified traffic to their web site for free. A win-win situation for all!