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Guerrilla Marketing Tips

Tip for September 15, 2004

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Personalize your e-mails

Guerrillas recognize and respect the power of personalization. When inviting visitors to your web site to register their e-mail address, also invite them to submit their first name.

Then, set up your e-mail program to automatically insert their first name when sending out e-mails announcing the availability of your latest One-Page Newsletter on your web site.

"Dear Fred:" or "Dear Mary" is far friendlier than a "Dear Colleague" or--worse--"Dear Customer."

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