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Guerrilla Marketing Tips

Tip for September 19, 2004

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Does your name tell a story? The best names tell a story. They emphasize the principal benefit offered by your product or service. Or they target their intended market. When a name tells a story, it's a meme. Consider these Sears & Roebuck brands:
* Weather Beater paints.
* Craftsmen tools
* Die Hard batteries

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