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Tip for September 28, 2004

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Using a Bonus to Increase Sales, Part 5 of 6

Note that the Sports Illustrated subscription bonus is a video, used to increase sales of a printed magazine.

Basically, "new technology" is being used to sell an "old technology, paper-based" product.

Lesson: are there ways you could harness new technology, i.e., MP-3 audio downloads, PDF files, web-based presentations, as a tool to sell your "older technology" products or services?

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