Airlines Suggest Alternatives--Do You?
On several airline web sites, the site will suggest adjacent, alternative cities which offer scheduling and pricing options.
Often, the mileage from the original airport to the suggested alternative is shown, so you can see that driving 80 miles, for example, will save you $199 in round trip savings.
Do you offer alternatives to accommodate prospects who tell you they are interested in your product or service, but are not comfortable with one, or more, aspects of your offering. Do you offer less-expensive, or "Lite," versions of your full program for those seeking a less expensive alternative?


