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Tip for September 26, 2004

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Join an Association: People join associations for one of three reasons:
1) Social - they want to maintain friendships and influences that may have taken years to build;
2) Promotional - they want to offer their own products or services to others in the industry in a cost effective and positive way;
3) Educational - they want to see what competition is up to, and find out about the latest developments within the industry.

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