If You Got It, Flaunt It!

Whenever you come across tangible expressions of your commitment or success, don't keep them a secret--share them with your clients or prospects.

Will Reed, www.gmarketing-genius.com and www.b-smart.net, just reached a milestone--he's entering the second year of publishing his monthly newsletters.

Rather than keep it a secret, Will very properly announced the achievement of 48 issues of two newsletters--two newsletters, English and Japanese versions of each--in the covering letter announcing his latest issue.

In itself, not a big thing, except insofar as it reinforces Will's professionalism and commitment which will make him a bit more desirable and memorable to clients and prospects.