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Tip for October 9, 2004

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TEN ADVERTISING IDEAS WITH LONGEVITY

1. Maytag's lonely repaiman
2. Starkist's Charlie The Tuna
4. Allstate's good hands
3. Pillsbury's Doughboy
5. United's friendly skies
6. Green Giant's ho ho ho
7. Merrill Lynch's bull
8. The Dreyfus Fund's Lion
9. Marlboro's cowboy
10. Energizer's bunny

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