Blessed with the Guerrilla’s vision, do not seek instant gratification, but find your rewards with farsightedness.

A stonecutter doesn’t expect the first hammer blow to split the rock. Instead, the stonecutter picks a spot on the rock and hammers at it over and over.

In a similar way, a Guerrilla Marketer picks a niche and aims for it. Eventually, “the rock splits” and the niche is occupied and dominated, the marketing goals attained.

It didn’t take genius as much as it took steadfastness.

Don’t allow your entirely understandable desire for immediate results derail your marketing plan. Persistence is the key to success.