Use lists as an organizing tool. Lists simplify complex topics for both readers and writers. At a loss for an article for an issue of your newsletter? Simply organize your ideas around:

* The 10 biggest mistakes newsletter editors make
* The 4 keys to newsletter success
* The 6 best books about newsletter editing
* The 8 best newsletters you've encountered, and why
Every writing project becomes easier once you organize it in terms of lists. And your readers will find your writing easier to read when its organized into a series of short topics.