Always project a professional identity. Last week, Roger C. Parker suggested one of his clients make a major change on her letterhead and business cards. She's a very experienced computer consultant who works out of her home. Most of the time, she visits her client's offices.

Nothing wrong about a home based business, except her address contained her apartment number, i.e., "Apt. 345" which adds unnecessary emphasis to her at-home office. Roger suggested she substitute the word "Suite" for "Apartment." Never take a chance and communicate anything that might undermine your prospect's confidence in your abilities or achievements. Inhale the suite smell of success.