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Tip for December 13, 2004

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Learning from the New Yorker, Part 7

Because of the limited space available in a one-column by one-inch ad, body copy is tightly written and edited to the essentials necessary to indicate category and position.

Replacements Ltd., www.replacements.com, emphasizes: "10 million pieces!" in stock.

www.phatphuque.com's text balances "Intellectual jazz/rock, laced with sarcasm" at the top with "new CD available online."

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