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Tip for December 16, 2004

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All too many web sites waste the potential power of the first words at the top of their home pages by welcoming visitors with a vapid, "Welcome to our site." A welcoming statement contains no "real" message. It neither offers or promises visitors a benefit for reading on. It's just "empty" words. Plus, how many times do you go to a web site and be told you're "not welcome"?

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