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Tip for December 24, 2004

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Vehicles and billboards
Morgan Press is a commercial printer in Manchester, NH, interested in projecting a professional image.

One of the best ways they communicate their professionalism is their truck, which is a white truck with a large red logo. “A white truck in New Hampshire?” That’s asking for trouble, especially during mud-season,(about half the year). But, Morgan Press makes it work by having their truck cleaned every day—often, several times a day.

Wasteful? Not really. For about five dollars a cleaning, Morgan Press is able to project an image that non-verbally communicates their attention to detail and their “clean” image.

Take-away. How can you adapt Morgan Press’s “clean truck” to your business?

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