The vast majority of newsletters and brochures are printed on both sides of a folded-over 11 by 17 piece of paper. A single fold creates four 8 1/2 by 11-inch selling areas.

At low cost, you can multiply the impact of this format by adding a single fold on the left-hand page, approximately 2 and 1/2 inches from the left-hand edge.

This additional fold adds three discrete selling areas to your publication. You can emphasize these additional selling areas by using reverses and screens which contrast with the remainder of
your brochure or newsletter.

Use the additional areas to highlight testimonials, ordering instructions, or to list short features—like products which complement the featured item or letters to the editor.