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Tip for February 3, 2005

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Encourage E-Mail Registrations by Showcasing Your Newsletter Online

Guerrillas know that seeing is believing. They don't make the mistake of expecting visitors to their web site to sign up for their e-mail newsletter sight unseen. (It takes more than a registration form to motivate a web site visitor to share their e-mail address!)

Guerrilla Will Reed displays a Flash Paper version of his two newsletters on his web sites, www.b-smart.net/news.cfm and www.gmarketing-genius.com/news.cfm. Using FlashPaper, visitors can read and/or print the current issue of his newsletters, which provide convincing arguments to sign up to receive his two One-Page Newsletters each month.

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