Begin Promoting Your Next E-book Now!

Don't make the mistake of delaying promoting your e-book, subscription newsletter, or special report until you have dotted the last "i" and crossed the last "t."

Start building for its success right now. As long as you're convinced your project will appear on time, begin to promote it by offering a table of contents and free sample chapter. Include a coupon good for Prepublication Savings.

Why waste valuable sales opportunities? If you miss today's sales, you may never get another chance to sell the prospect. They may lose interest in your topic or buy from a competitor.

Strike while the iron is hot, as long as you make it clear that you are trading a discounted price for your book in exchange for your buyer's patience. Just be certain that you can deliver it on publication day--and, perhaps--surprise them with a bonus!