Guerrilla Marketers Often Appear Bigger than they Actually Are

Guerrilla Marketers are masters of disguise. They know how to project a large, professional image on a budget. One of the ways they do this is to place advertisements in the regional editions of national magazines. Prospects will view their businesses differently when their ads appear next to those of regional banks, resorts, or airlines.

These ads can do double-duty when framed and hung as posters on the wall or reprints are handed out along with proposals or at the point of sale. Years after the ads have run, the reprints can still be used to impressed prospects.