Machine readable forms do not necessarily see what our eyes see. Many registration forms on the Internet accept only ASCII characters. There is no problem if you enter the text directly into the form, but if you cut and paste from Word or other programs, while it may look fine in the form, when you submit it the form will be unable to read any 'Smart' Quotes, dashes, or other specially formatted characters. 'Smart' quotes are the tapered curved quotation marks that look much better than straight Shift-7 hashes, but carry a hidden danger. You may not even see it, but the machine will read it as random symbol marks or even as Chinese characters! You risk having your address, tag line, or company name garbled without even knowing it! Write in Word by all means, but copy it into a text editor first. Don't be outsmarted by 'Smart' Quotes.

William Reed
Guerrilla Marketing Master Trainer
www.gmarketing-genius.com