Fusion Marketing: Example 3 of 3

What do you do if you're an independent automobile located in the crowded suburbs of Boston or Seattle?

With media costs rising, and "super-sized" dealers spending more and more money on media, how do you get your voice heard?

Once again, Fusion Marketing to the rescue. By forming an association, like a "Route 1 Automile," dealers can pool their money, buy media more efficiently, and together, attract more car buyers to their stretch of the road. Whether its Federal Way, Washington (south of Seattle), or Norwell, Massachusetts, the idea works the same.

The same can be tried by groups of restaurants, consultants, or any other providers who share a common target market