Excellence example of Preprinted Second Color Accents

The next time you're in your local Barnes & Noble bookstore, pick up a copy of their Events newsletter, listing current and upcoming author readings and signings.

Notice how good looking the sheet is. Pay particular attention to the fact that the accent colors, green and salmon (orange-pink), are limited to words and graphics that are unlikely to change from issue to issue.

Text that is changes is printed in black.

This permits Barnes and Noble to preprint the second colors in great quantities, and ship them to their stores around the country. These preprints form a framework for each individual store to run through their black and white laser printers or photocopiers.

Production costs are low because each store's unique issue is photocopied or printed at rock bottom price, yet the overall impact is that of a three color print job!

How can you put this idea to work? Newsletters, business cards, flyers?