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Tip for April 16, 2005

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Savvy retailers wait at least one month before having their grand openings. If they don't wait, customers will come flocking in to become acquainted with untrained salespeople, poorly stocked shelves, slow delivery times, clumsy sales procedures and messy surroundings. Polish these items to perfection before your grand opening or it won't be so grand. Guerrillas are rarely in hurry.

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