Location, Location.....What?

Guerrillas are constantly on the lookout for important lessons from their peers. A good source of lessons is to analyze the sixty-second infomercials delivered at networking events like B.N.I. meetings.

For example, the three rules of Real Estate are, of course, "location, location, location."

But, these are not necessarily the three rules of service business success.

Yet, many service providers begin their sixty-second informercials by stressing their location: "at the Pease International Tradeport," "a mile from State Street Discount," or "Where Tortilla Flats Restaurant used to be."

Why encourage your listeners' minds to wander, when you can better spend the time communicating the benefits you offer?