Always Reward Quality, Pt. 2

Last week, I sent an e-mail to the staff at National Public Radio's American Roots, letting them know how much pleasure I had listening to their Saturday afternoon show. I expected nothing to come of it (except, perhaps, an invitation to contribute.).

A few days later, I was pleasantly surprised to receive a personal e-mail from the host, thanking me for my message and asking my permission to forward my e-mail to the powers that be at NPR.

The e-mail took the edge off a difficult day, and reminded me that--no matter how distant or anonymous our customers might be--there are individuals out there who affected by the quality of what we do.

Guerrillas strive for excellence, partly to satisfy their own standards of excellence, but partly because there are human beings out there who share and will support our standards of excellence. Plus, it's less lonely that way.