Free samples are tried but true

Free samples are one of the oldest and most effective marketing weapons used by consumer products companies. Display your confidence by offering and even distributing your product online. Even if you can't distribute your product electronically, you can still offer it that way. By posting your sample offer in your e-mail and discussion group signatures, on your Web site, storefront, or relevant discussion group, you qualify your prospects. Providing something free is an easy way to raise customer interest. The key to making samples work is offering the right samples to the right audience.