Free software is a natural

If there's one thing you can be sure about when you're marketing online, it's that your audience uses computers and software. That's why free software is a natural giveaway item for the Net. The keys to inexpensive software are shareware and freeware. These are usually developed by individuals and distributed for free in online libraries or via user groups. Freeware can be used for free: shareware authors ask users to send in a small registration fee if they find the program useful. Either way, you can research interesting programs and then contact the author about customizing it to display your company name.

You can distribute software like this right over on the Net if you have a Web site, and FTP site, or another storefront, but you'll get more customer contact if you distribute it on a floppy disk. Among the types of software you might give way are screen savers, games and utilities.