Classified ad titles:

Your ad title may be the only chance you have to reach a prospect, so make it count. The title must stand out in a list of titles and make the reader ant to know more. Here are some tips.

1. Use 32 characters of fewer if your ad is on an online service, because that's all the space your title will be given. Don't let the best part of the title get cut off.

2. Use power words like you, now, proven, free, money, secrets, save, guarantee, new, benefits, free, fast, easy and secret.

3. Ask a question to position what you're selling as the solution to a problem. An example is "Tired of tax problems?"

4. Be as explicit as possible about what you are selling.

5. Use capital letters, asterisks, or other emphatic symbols to help key words in your ad titles stand out visually from the others.

6. Test different ad titles on different classified areas or newsgroups to see which ones pull the best.