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Tip for July 12, 2005

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Quick, yet another reason to have a marketing plan. (third of four)

Your marketing plan provides a location where you can track the results of your various Guerrilla Marketing weapons.

Simply note the number of responses and the number of sales next to each of your marketing activities. Trends will soon become obvious, permitting you to weed out the slow performers and concentrate on the weapons that deliver the biggest profits.

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