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Tip for July 18, 2005

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Long copy works as well as short copy. Vague headlines reduce effectiveness 11% while humor adds 10%. Newness adds an average of 24% and celebrities contribute 25% more, though not guaranteed. Recipes can add 29%, coupons boost persuasion 26%, and using just one frame from your TV commercial increases impact by 42%. See what I mean about integrated communications?

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