Sometimes we avoid silly and obvious promotions but they can get the job done. Guerrilla Terry Stone knows all about the great value of "cheap" things.

Terry gives away all kinds of promotional items with the business name and phone number imprinted on them but rulers are one of the most effective items. Terry uses a corny opening line for the rulers before a presentation, "Use these to measure the effectiveness of my presentation."

It might be silly but Terry laughs all the way to the bank.