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Tip for August 26, 2005

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Way of Guerrilla # 8: Never kid themselves.

Guerrilla Marketers do not overestimate their abilities, because they run the risk of skimping on the quality they represent to their customers, investors, suppliers, and fusion partners.

Guerrillas face reality on a daily basis, and examine their business practices from the point of what is really happening instead of what should be happening.

Adapted from: The Way of the Guerrilla, 1997.

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