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Tip for August 29, 2005

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Way of Guerrilla # 11: Commitment to a plan

Guerrilla Marketers always operate according to a plan. They know who they are, where they are going, and how they will get their.

Guerrillas can deal with barriers to success because their plan has foreseen them and shown how to surmount them.

Guerrillas reevaluate their plan regularly and do not hesitate to make changes in it, although commitment to the plan is part of their very being.

Adapted from: The Way of the Guerrilla, 1997.

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