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Tip for August 31, 2005

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Way of Guerrilla # 13: Guerrillas aim for results more than growth

Guerrilla Marketing focuses on profitability and balance, vitality and improvement, value and quality, more than size and growth. The goal is steadily increasing profits without sacrificing personal time. Bigness is not necessarily related to excellence.

Adapted from: The Way of the Guerrilla, 1997

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