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Tip for September 1, 2005

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Way of Guerrilla # 14: Guerrillas depend on others

Guerrilla Marketers recognize that the days of the lone wolf entrepreneur are over. Instead, Guerrillas seek out opportunities to partner with other businesses serving the same market. Guerrillas welcome the support of others, including their employees, customers, suppliers, and mentors.

Adapted from: The Way of the Guerrilla, 1997

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