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Tip for September 5, 2005

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Way of Guerrilla # 18: Guerrillas are disciplined

Guerrilla Marketers are disciplined about the tasks at hand. Every time they write a task in their daily calendar, they recognize they are making a promise to themselves. Part of the payoff to this discipline is the leisure time that results.

Adapted from: The Way of the Guerrilla, 1997

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