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Tip for September 6, 2005

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Way of Guerrilla # 19: Guerrillas are organized at home and work

Guerrilla Marketers do not waste valuable time looking for items that have been misplaced. Their sense of order is fueled by the efficiency that results from it. Guerrillas share their ability to organize with those who work with them. But, Guerrillas avoid "organization for the sake of organization."

Adapted from: The Way of the Guerrilla, 1997

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