A final reason to have a marketing plan (fourth of four)

Deadline Madness is never pretty. Deadline madness results in embarrassing mistakes: typographical errors, misspelled names, missing names, incorrect prices, and transposed digits in phone numbers, etc.

No one can do their best work under deadline pressure. And costs rapidly escalate as your project enters its final stages.

A simple error that you could have changed for free early in your brochure production becomes a costly change when it has to be made on the printing press.

Avoid stress. Avoid costly mistakes. Use a marketing plan to work backwards from the "street date" of your promotion, so there will be sufficient time to fine-tune your project.