This week's winning 60-second infomercial

One of the members of my B.N.I. networking group owns a company that takes aerial photographs from a 60 foot mast mounted on her truck. Her market includes developers, hotels, golf courses, and Realtors looking for a unique perspective to present homes for sale.

This week, Francoise began her presentation by saying: "I sell Real Estate!" which got everyone's attention. She then described how her photographs do a better job of displaying a home than conventional ground level photographs, because they display the home in context of the home's setting and landscaping.

For the first time, everyone got the message. Because, instead of emphasizing her "tool," i.e. the 60-foot tower on top of her truck, she stressed the benefit the tool offered.

Is your description equally as effective?