Guerrilla Jeff Rubin gets great direct mail business with a faxback form and a free report offer. Instead of asking for business in his direct mail pitch, Jeff offers a free copy of a report, "How To Produce Newsletters That Get Results." Response is fast and painless because Jeff lets them respond with faxback form. The information on the form qualifies them and gets them a copy of the report. He gets 5-8% response on each mailing.