Need customers for your new business? Guerrilla coach Wendy McClelland suggested that her client build a bridal make up business by giving away free demos in local bridal stores every Saturday morning.

Some lucky bride-to-be gets a demonstration make up session and everyone in attendance gets some ideas for their own make up. The audience for the demo also gets brochures and drawing entries for free sessions.

Wendy's client got great exposure to prospects, referrals from stores, and a mailing list of future brides and their friends.