Low-cost competitors got you down?

The Guerrillas at Kara's Hair Studio were facing new competition from a chain offering super cheap haircuts until they decided to fight back. Kara's launched a radio and newspaper campaign featuring victims of bad haircuts wearing bags over their heads. She also hired students to wear paper bags on their heads and walk around outside the competitor's shop with sandwich boards bearing her ad line.

The message was simple, "Kara's fixes $5 haircuts."