Tips for More Effective Headlines and Titles, Part 1

Headlines and titles play a crucial role in everything you write. If you fail to engage in the headline or title, it's unlikely that the words that follow will be read.

Following is the first of ten tips that have contributed to many a Guerrilla Marketer's success:

BE SPECIFIC. Use numbers to quantify whenever possible. Examples:
"10 ways to,"
"6 steps to
"How to save 50% on..."
"Enjoy 38% more..."
"(Achieve goal) in 7 days"

Better yet, combine timeframe and goal: "Lose 9 pounds in 7 days!"